eZine Advertising

I actually posted this at AdwordMentor.com, but it seemed like a good topic to post today… So here it is! With a few refinements…

I know others have had success with it… eZines have become very popular and if it’s a decent size list, niched, relevant to your product, why wouldn’t you be successful at it? You have more control. You know what your audience will be.

Ezines are especially a good thing if you can write an article for an eZine. You establish your expertise and create interest within the article and have a link to your site or product… I like the sites that send out their eZines and post your article on their site (with a link back to your website)… best of both worlds. WebProNew.com does this.

Like anything there is going to be a lot of factors involved… Volume, Quality of the content, how qualified the list is (hopefully an opt in crowd)… not everyone will produce. It’s text, it’s relevant and targeting a group of people who have interest in what you’re doing.

There are places likeFreeZineWeb and SwapEzineAds.com where you can track down an eZine related to your product and contact the publisher…

You know you can certainly pay to advertise in eZines, but I personally love FREE advertising. And doing aJoint Venture with someone that has something like an eZine is a perfect way to do it.

You can create an eBook or Report targeted to an eZines readers. To give away! There are a lot of eZine publishers that would love to do that. Why wouldn’t they want togive their subscribers something free. It’s a great reflection on themselves.

That’s how a lot of people build their e-mail lists. They swap advertising or put together mutually beneficial deals.

There’s very little investment… just a little effort.

Here’s a good article I found about Joint Ventures that somes it up nicely…

50 Benefits of Joint Venture Marketing…

I just know from my research it’s a great method used by many. I wish I had more time to pursue it… I can’t do everything.

It’s not necessarily limited to any particular product. If there is an eZine related to your product or website, there should be no reason you couldn’t get traffic.

I have anewsletter with a growing list. I don’t call it an eZine, but it does the same thing… in time, I will seek JVs. It just makes good business sense. If you give me something to give my list that’s valuable, it helps us both.

Another opportunity for ya…